OWP liVe REPORT

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every player can be a source of revenue. B2B companies can leverage big data and AI to gather more real-time information about the product processes of their customers; they can assess the value they get from products very precisely. Because they can assess the value better, they can charge for it. So you must think through how this applies to your businesses carefully because it can have dramatic strategic ramifications, as well as implications for new pricing models for your firm. You don’t necessarily need mountains of data; you need the insights from the data. Assess the value that those insights hold for every player in your value constellation. The central idea is to create value constellations where the exchange of monetary value (i.e. your pricing) is driven by exchanges of non-monetary value between many actors. Can value-based pricing be deployed with little or no data?