OWP 2022: Leading For the Future

→Sustainability trategy

ACTION POINTS 1

EFFECTIVE INTERACTION Platforms do three things really well: they use one side to attract the other, new sides could be easily added to a platform (new relevant services for customers, for instance), and, through a platform, you can take most of the market (but not eliminate your competition).

2

SPREADWIDE Ecosystems also leverage

complementors for adjacent offerings and offer multiple interdependencies, allowing you to monetize beyond your core offering, thereby creating multiple revenue streams.

RECOMMENDED READING

WHAT IS YOUR SOLUTION? Platforms offer a powerful gateway to digital transformation, so it’s important to understand best-in-class platform applications for your business model. At the same time, it’s key to explore the three element framework for building digital ecosystems and examine what enables and what hinders them. Ecosystems are effective because they use one strong core value proposition, they are the ‘digital glue’ that connects users to you (so that you’re continuously getting closer to your customer).

IN A CRISIS, ECOSYSTEM BUSINESSES HAVE A COMPETITIVE ADVANTAGE By Mark J.Greeven and Howard Yu April 23, 2020

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