OWP 2022: Leading For the Future

→Strategy

UPDATE COMPETITIVENESS OF NATIONS: WHAT DOES IT MEAN FOR YOUR ORGANIZATION?

Knowing what’s going on in the world by incorporating a global view of external events and current affairs is key to better leading your company.

Two key events in the recent corporate history – the COVID-19 pandemic and Russia’s invasion of Ukraine – are external, global, geopolitical phenomena. A company’s fate is dictated today by such events, and in particular by the success of the countries in which it operates. Events and forces like these can spark a change and can shape your business. All business leaders need to understand how and why.

know that business and broader macroeconomics are intimately linked; for that reason, a country’s national competitiveness can make or break companies.

SHAPING DECISIONS There is no question that we are entering an uncertain and divided decade, and there are many factors – from globalization, anti globalization, COVID-19, climate change, and technology – that have all had an impact. Doing business in any country is influenced by its social and political structure and stability. We

ARTURO BRIS Professor of Finance and Director of the IMD World Competitiveness Center

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