The_Future_of_Global_Retail_Preview

CONTENTS

1 Introduction: the new world of disruption

1

Part I: Four pillars of new retail

15

2 The rise of China’s E-commerce: a two-decade boom

17

3 The ubiquitous express delivery: the hidden power of retail

36

4 Third-party payment: turning China into a cashless society

53

5 Social media platforms: the new retail accelerator

65

Part II: Five stages of new retail

83

6 Location-based e-commerce: lifestyle remade

85

7 Fresh food: merging online and offline

105

8 Social e-commerce: reaching the bottom of the pyramid

125

9 Livestream celebrity selling: taking retail by storm

152