The Future of Competitive Strategy

Introduction

21

©2022 MIT. This excerpt is from The Future of Competitive Strategy by Mohan Subramaniam, published by The MIT Press.

Table 0.4 The outline for this book

Introduction

Core idea of the book Lessons from the digital titans APIs: the ecosystem glue Digital ecosystems

Why harnessing data in digital ecosystems is the new source of competitive advantage How traditional firms can learn to harness the power of data as the digital titans do How APIs offer the foundations for a digital ecosystem strategy How legacy firms should view their digital ecosystems: What are production and consumption ecosystems? How are they different, yet connected? Why are they significant underpinnings for a legacy firm’s digital competitive strategy? How to unlock the value of data in production ecosystems How to unlock the value of data in consumption ecosystems: What are tethered digital platforms? Who are digital customers? How are they different from legacy customers? How do firms build a digital customer base? What are digital capabilities? How are they different from prevailing industrial era capabilities? How do you build them? How should legacy firms manage rising societal concerns around data privacy and data-driven competitive advantage? What is your digital competitive strategy? How do you find one optimal for you? How do you plan to execute one?

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Production ecosystems

Chapter 5

Consumption ecosystems

Chapter 6

Digital customers

Chapter 7

Digital competitors Who are digital competitors? How are they different from current rivals in your industry? How do you recognize them? How do you assess their threats?

Chapter 8

Digital capabilities

Chapter 9

Looming societal concerns around data Digital competitive strategy

Chapter 10