The Digital Supply Chain Challenge

The Digital Supply Chain Challenge – Breaking Through

as outlined in Chapters 1 to 3 – will empower supply chain executives to successfully navigate the complex landscape ahead of them. The case studies in Chapter 4 provide both inspiration and clarity in equal measure. I congratulate the author team – Ralf W. Seifert and Richard Markoff – on their extensive research and the ambitious scope of this publication. Their work will serve to pave many a path toward an exciting new reality. Finally, I encourage readers to embrace the book’s important learning journey on digital supply chain challenges. With many business leaders taking a close look at their supply chain resilience in the wake of Covid-19, its message is certainly more relevant than ever.

Gustavo Ghory Chief Supply Chain Officer Kimberly-Clark

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