Sustainability Report 2021

IMD’s five core focus areas 18

EMBA Discovery Expeditions EMBA participants gained first-hand experience in areas such as social innovation, sustainable development, and bottom-of-the-pyramid business models, through Discovery Expeditions to emerging markets, including Kenya and Peru. Kenya During the EMBA Discovery Expedition to Kenya, led by Professor Leif Sjöblom, participants explored business opportunities at the bottom of the pyramid. They worked closely with local entrepreneurs to promote and grow their for-profit businesses which also benefit the local community. During the six-day trip, participants worked with cheese, sanitation, bodaboda (motorcycle taxi) and spice businesses to learn about the local business context and challenges. “We were able to convince ourselves how a flower farm with 600 employees is committed to the sustainable production of mother plants, based on contributing to six United Nations Sustainable Development Goals (SDGs). Integrated pest management and reducing pesticides (minus 75% in one year) are just as much a part of it as its own natural purification plant and daycare plus education for the children of the employees.”

EMBAs explore entrepreneurial challenges in Kenya.

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Kenya Expedition Class of April 2022

Peru The EMBA Discovery Expedition to Peru was

recognized as one of four finalists in the GBSN and EFMD Going Beyond Awards. The awards highlight and share programs and initiatives that strengthen society, demonstrate community impact and embody the spirit of inclusive and sustainable development. The goal of the weeklong Impact Investing Discovery Expedition, led by Professor Vanina Farber, the newly- appointed Dean of the EMBA and holder of the elea Chair for Social Innovation, is for the EMBAs to conduct due diligence to make investment recommendations on Peruvian social enterprises to international and local impact investors. What are the novel and impactful market solutions brought by the Peruvian social enterprises that are worth investing in? For many of the participants, their business experience had been in a purely commercial environment. The first session opened their eyes to how impact

MARCEL WÜTHRICH ROCHE DIAGNOSTICS, IMD EMBA CANDIDATE 2022