Strategy Execution Playbook

Introduction

Strategy Execution Playbook

List of Figures

A.9

Traditional Segmentation and Segmentation for Differentiation

277

A.24 Example of an ABC Analysis

325 327 328 330 339 343 347 349 351 353 355 357 361 363 365 373

A.25 Financial Ratios A.26 Profitability Ratios

A.10 Example of a Conjoint Analysis

281 284 287 291 296 299 301 302 305 306 312 315 318 320

A.11

Key Purchase Criteria

A.27

Dupont Model

A.12 Illustration of a Customer Experience Journey A.13 Customer Satisfaction Evaluation Criteria

B.1

Example of a Value StreamMap

B.2 Voice of the Customer

A.14 Product Life Cycle Stages

B.3 Affinity Diagram B.4 Kano Analysis

A.15 Product Adoption A.16 Experience Curve

B.5 SIPOC

A.17 A.18 A.19

Product Substitution S-curve

B.6 FiveWhys

Price Elasticity

B.7 Fishbone Diagram B.8 VA/NVA Example B.9 Sources ofWaste

Economies of Scale

A.20 Company Value Chain

A.21

Core Competencies Analysis

B.10 Example for ProcessCapacitySheet

A.22 Profitability Ratios A.23 Cost/Benefit Analysis

B.11

5S

B.12 Queueing Costs and Service Levels Trade-off

22

23