Strategy Execution Playbook

Introduction

Strategy Execution Playbook

CoPreface and Acknowledgments

Strategy Execution Playbook

A Trusted Companion for Leading Initiatives

The idea for this book emerged from our work with clients hoping to transform their organizations without using “traditional” consulting firms. And while leading a transformation with internal talent helps to mobilize a wider group of individuals to work on the initiatives that matter most to the organization, it also requires skills and knowledge often found in a consultant’s “toolbox.” Therefore, we wanted to equip those individuals and teams within an organization with the tools that will help them successfully structure and deliver strategic initiatives. Our goal is that this book will serve as a trusted companion that provides a step-by-step guide for leading strategic initiatives and intertwines theoretical frameworks with practical tools. While there is no “perfect” framework or tool to use during the analysis and implementation phases of an initiative, making an informed choice about the appropriateness of using a specific framework or tool and understanding its consequences is important because the choice often impacts the initiative’s outcome. We, therefore, provide the reader with the context for when it is appropriate to use the different frameworks and tools along with guidelines—a "how to" for using them. We have embedded execution and change management suggestions throughout and included selected

examples of digital and sustainability frameworks because their importance continues to grow. We want to thank our partners, children, colleagues and friends who have endured us during the writing process, helped answer some of our questions and generally been supportive of our work.

Bettina Büchel, Mahwesh Khan, Catherine Agamis

September 14, 2023

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