Solvable

Part I: FRAME – Understand your problem

• How should we enter the Chinese market, given that we don’t have any experience in international expansion? • How should we stop our fiercest competitor from entering our core market, given that they are operating with a business model that is much more low cost? • How should Dave Calhoun return Boeing to success as a leading aircraft manufacturer, given that the 737 Max crisis has drastically reduced trust in Boeing? • How should I invest my next five to ten professional years, given that I’m not realising my life’s dream in my current role? The above quests span a wide range of topics that, on the surface, look unique. If you don’t look beyond these surface features, addressing them requires starting your solution process from scratch each time, which increases the effort needed and decreases the probability that

Potential problems

All the important information needed to specify the part of the universe of interest

The hero

The treasure

The hero’s aspiration

The one problem separating the hero from the treasure. Start it with “however” The overarching question that your e ort answers, phrased as: How should [ the hero ] get [ the treasure ], given [ the dragon ]?

The dragon

The quest

Parts of the universe

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