OWP 2022: Leading For the Future

Q&A Are you up to speed with the profound implications that the token economy will have in our lives? UNDERSTANDING THE WORLD OF NFTS WHAT IS YOUR HOT TOPIC? Technology allows us to monetize any assets, even intangible assets or assets without a market. The latest innovation in the token economy is the development of individualized, tradeable, and valuable access rights to services and applications (with unique identification codes recorded in a blockchain) - also known as Non-Fungible Tokens (NFTs). WHY DOES THIS MATTER NOW? There is no doubt that blockchain technology will have an impact on societies and businesses. To stay ahead, you will need to understand the frenzy behind them, as well as the new business models and potential applications in business of NFTs and the Metaverse that can create value for customers and shareholders. →Execution

ARTURO BRIS Professor of Finance and Director of the IMD World

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