OWP 2022: Leading For the Future

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THE BUSINESS CASE FOR SUSTAINABILITY: HOW TO MANAGE RISKS AND SEIZE OPPORTUNITIES

There’s still a chance for businesses to seize sustainability as an opportunity. Will you lead or follow?

Environmental, Social and Governance (ESG) issues and sustainability are core current trends. They are disrupting the business world and affecting the way businesses operate – and will continue to do so into the future. Do you see ESG as a risk, an opportunity, or a responsibility for your organization? Increasing stakeholder pressure on companies to address ESG and sustainability issues have made them top concerns for business leaders. Changing

regulations, increasing investor demands, customer preferences, and employee activism all pose fundamental challenges for businesses. UNDOING THE DAMAGE The question is not any longer whether there is a business sustainability case of your business?’ Companies that don’t address sustainability will lose their license to operate in future. case for sustainability, but rather ‘What’s the

While global standards are being established, we still do not measure what truly matters around ESG. The global demand for ESG is growing and the regulatory pressure is also building. The truth is that ESG can affect your financial value. It’s positive impact on your fundamental business areas can be significant.

JULIA BINDER Professor of Sustainable Innovation and Business Transformation at IMD

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