OWP 2022: Leading For the Future

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UPDATE DIGITAL TRANSFORMATION: HOWCAN IT HELP YOU TO IMPLEMENT YOUR SUSTAINABILITY STRATEGY?

Digital tools and technologies, if used in a clever way, can benefit both organizational performance and the planet. This twin transformation can happen simultaneously – we call it ‘digital sustainability’.

Digitization and sustainability are two megatrends that have probably done the most to shape the business world over the past decade. Business leaders today need to understand the concept of ‘digital sustainability’ and learn from examples of how it can be used to simultaneously improve organizational performance (the realm of

digital) and the planet (the realm of sustainability). With digital sustainability, you no longer have to choose. DOUBLE ACT Although they were traditionally managed separately, there is an increasing realization that today’s core transformational drivers of digitalization

and sustainability must be seen in combination, not isolation. In fact, the European Commission has identified the ‘European Green Deal’ and a ‘Europe fit for the Digital Age’ as its two top priorities – and has acknowledged the important intersection

by referring to it as a ‘twin transformation’.

JULIA BINDER Professor of Sustainable Innovation and Business Transformation at IMD

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