Leading Digital Business Transformation 50th Edition

Leading Digital Business Transformation

Choose how to differentiate by combining cost value, experience value, and platform value

Cost value

Experience value

Platform value

Figure 4: Disruption Business models

Defense: Withdraw from business when revenues dry up or move into niche

Offense: Win the competition for new market by outcompeting rivals

Retreat

Occupy

Defense: Block disruptive threats, maximize revenue from businesses under attack

Offense: Disrupt your own core business or create new markets

Learn

Learn

Harvest

Disrupt

Vacancy

Value empire

Value vacancy

Figure 5: Digital response strategy playbook

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