Leading Digital Business Transformation 50th Edition
Leading Digital Business Transformation
Choose how to differentiate by combining cost value, experience value, and platform value
Cost value
Experience value
Platform value
Figure 4: Disruption Business models
Defense: Withdraw from business when revenues dry up or move into niche
Offense: Win the competition for new market by outcompeting rivals
Retreat
Occupy
Defense: Block disruptive threats, maximize revenue from businesses under attack
Offense: Disrupt your own core business or create new markets
Learn
Learn
Harvest
Disrupt
Vacancy
Value empire
Value vacancy
Figure 5: Digital response strategy playbook
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