IMD_SustainabilityReport_Digital

IMD Sustainability Report 2020

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The program was designed to meet several objectives:

Anticipate: Think holistically and strategically to pave the way ahead of competition.

Connect with outside: Be even more externally focused.

Inspire & energize: Energize the organization by serving as a role-model for the change.

Empower individuals &

diverse teams: Embrace new ways to work with and to lead diverse and cross- functional teams.

“We want our leaders to think ahead and be prepared for the future,” Rajon said. “We want to nurture their curiosity and vision and bring the outside in by building ecosystems that encourage innovation.” Nestlé’s dedication to sustainable packaging solutions was made clear when, in 2018, it announced the company’s commitment to make 100% of its packaging recyclable or reusable by 2025. Nestlé’s sustainable packaging program is based on five strategic approaches:

a priority that requires leadership and long-term thinking.”

The four teams presented their projects to Nestlé board members and several were then piloted in specific markets. The pilots ranged from consumer engagement around Smarties brand transition to recyclable packaging, the use of AI to encourage recycling behaviors, prototyping a circular recycling system in a specific market, and eliminating or reducing waste by selling unpacked products. “The teams investigated new ways to organize the firm’s activities to nudge consumers and encourage behaviors that are more sustainable,” said Professor Bouquet. In 2019, Nestlé announced its commitment to reach zero net greenhouse gas emissions by 2050, aligning with more ambitious climate goals. The company is determined to engage the entire global organization in sustainability. That’s why IMD’s next innovation boot camp with Nestlé planned in 2021 will focus on operationalizing this net zero goal.

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Reducing the use of packaging material, in general, and virgin plastics, in particular

Scaling reusable and refillable systems to eliminate the need for disposable packaging

Pioneering alternative packaging materials, in particular to facilitate recycling

Supporting infrastructure that helps to shape a waste-free future

Professor Cyril Bouquet

Driving new behaviors in its own operations as well as with consumers, retail partners and suppliers

The teams were tasked with building a vision of how they can support behavioral change and the company’s sustainable transformation. To develop prototypes that were fit for purpose, they engaged with and mapped the views of key stakeholders within Nestlé’s consumers and value chain partners. “With sustainability, if you think only about profit in the short term, you won’t take action,” Rajon said. “This is

Professor Cyril Bouquet

“This required an openness to question the status quo and rethink the way Nestlé can – with the work of other industry and NGO partners – orchestrate more sustainable practices through the whole ecosystem. The novel solutions that were proposed will yield tangible benefits and real impact for business and society as a whole.”