IMD Pathfinder®

IMD Pathfinder ® Partnering with top leaders to deliver today and shape the future

Real Learning Real Impact

IMD Switzerland Chemin de Bellerive 23 P.O. Box 915 CH-1001 Lausanne Switzerland Central tel: +41 21 618 01 11 IMD Singapore IMD SE Asia Pte. Ltd South Beach Tower 38 Beach Road #17-11 Singapore 189767 Central tel: +65 6715 9988

IMD and IMD INTERNATIONAL REAL LEARNING, REAL IMPACT are trademarks of IMD – International Institute for Management Development.

IMD Pathfinder ®

WHAT PREVENTS LEADERS FROM THINKING ON TWO HORIZONS?

Competition for new growth and opportunity is fierce and relentless. Business leaders are often torn between balancing the pressures of delivering results today, while also preparing their organizations to shape the future proactively. The challenge of delivering today while preparing your organization for the future is not a matter of choice; leaders must address both simultaneously.

Our research amongst Chief Executives reveals three common flaws in strategy:

INTERNALLY-FOCUSED: aimed at improving performance by fixing day-to-day operations, at the expense of freeing up resources and time to shape the future. INCREMENTAL: focused onmodest annual improvements as opposed to strengthening the core foundation while defining long-termaspirations and boldmoves. REACTIVE: responded to challenges or opportunities by launching swift initiatives, instead of proactively innovating or renewing the core.

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IMD Pathfinder ®

OVERVIEW

Our response to addressing these challenges is a holistic approach that builds on thought leadership and years of experience working with leading global businesses: IMD Pathfinder ® . To deliver today and map out a path for the future, IMD partners with top leaders and their teams in an exploratory journey to:

Identify and unlock barriers to sustained superior performance

Identify and develop compelling opportunities to leapfrog growth and transformation

Create organizational alignment and ownership of the path forward

Develop the organization’s confidence and ability to create its future

At IMD, we work extensively with senior leaders in an advisory capacity, helping them address their critical issues. We do this through engaging and inspiring their organization in developing their own answers. IMD’s unique approach accelerates ownership and increases impact, while building individual and organizational confidence and capability to successfully address challenges.

JEAN-FRANCOIS MANZONI

President of IMD and Nestlé Professor

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IMD Pathfinder ®

IMD Pathfinder ® is co-created and focused on your unique growth opportunities and challenges.

SHAPING YOUR PATH TO GROWTH AND TRANSFORMATION

DIAGNOSTICS

ENGAGEMENT

ACCELERATION

Each IMDPathfinder ® journey begins with critical questions, such as:

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How do we stay ahead in the face of disruption and rapidly changingmarkets?

Topical thought leadership

Engaging and listening to the organization

Multiple perspectives

Holistic view

• Creating the agenda • Defining the roadmap • Building alignment and ownership • Shaping decisions and actions • Strengthening the • leadership team

How can we rediscover our purpose and redefine howwe expand our impact to enable growth and profitability? How can we build, deepen and leverage relationships with our broader ecosystem to create opportunities for increased value? How can we rethink how and where we innovate, to anticipate and lead trends, and shapemarkets?

CREATING AN INTEGRATED VIEW OF THE BUSINESS, CHALLENGING MODELS & ASSUMPTIONS

ENGAGING DIVERSE TEAMS, SHAPING AREAS OF CHOICE, CREATING OPTIONS

Contextual understanding

Rigorous analysis and insight

Experiential, outside-in learning

Dialogue and debate

IMD Pathfinder ®

IMD PATHFINDER ® IS FUNDAMENTALLY DIFFERENT

We continuously find that the best ideas come from inside the organization, not from consultants’ frameworks. There are always passionate people with a strong desire to contribute to shaping the future of the company. We give them the opportunity, space and time to explore and learn, and to challenge their leaders to build a shared and aligned roadmap for the future.

Each journey is unique and fully tailored

Our engagementmodel fast-tracks ownership& implementation

Moving beyond set formulas and frameworks, we combine insights and input from listening to your organization, to jointly design a customized journey tomirror your specific challenges and aspirations.

By discovering and developing solutions fromwithin, teams develop a stronger sense of urgency and ownership of the path forward, thus accelerating execution.

We challenge& inspire - you identify the solutions

Our pedagogy fosters organizational learning& lasting impact

Through a series of interactions, analysis and dialogue, our pedagogy brings your leaders into a safe space to challenge assumptions and look at issues throughmultiple lenses. Throughout the journey, youwill identify and explore options for growth and transformation that emerge fromwithin the business, not fromexternal advisors.

As your teams explore and develop options to address issues and

opportunities, we drive organizational engagement at multiple levels, spurring collective learning and impact. As a result, organizations grow their competence and confidence to successfully address their challenges.

THOMAS MALNIGHT

Academic Director Business Transformation Initiative, IMD Pathfinder

In a true partnershipwith your leaders, we help create your future. You own the journey, you own the outcome and you own your future.

IMD PATHFINDER ® ’S KEY PRINCIPLES

CO-CREATE

ENGAGE

ENABLE

CHALLENGE

We engage with you over time, to shape your understanding, to think through options, to question choices andmake decisions you can take forward.

At each stage, we co-create a journey that enables top leadership teams to develop a strategy fromwithin.

We engage the organization at various levels to ensure integrating perspectives and creating ownership.

We facilitate a process that enables the entire organization to align on common goals, breaking silos, creating divergence and convergence to build and shape insights.

Our approach brings in an external perspective to challenge traditional ways of approaching business issues.

IMD Pathfinder ®

Challenging what is and inspiring what could be, we are the trusted partner of choice for ambitious individuals and organizations.

PARTNERING TO DELIVER TODAY AND SHAPE THE FUTURE

With IMD Pathfinder ® , we unlock barriers to growth and transformation by:

IMD brings a fully independent, unbiased perspective, grounded in our thought leadership and cutting-edge research working with CEOs and senior leadership teams on business transformation for over 20 years. That expertise enables us to partner with clients in an advisor and challenger role to identify key levers of transformation, increased value and performance.

Our approach goes beyond incremental growth, challenging assumptions and ways of working to develop a long-term viewwhile ensuring your business continues to deliver today. Our world-class faculty and expert teams combine expertise with insight and their track record working on strategic transformation with global companies.

ACTING AS A PARTNER, ADVISOR AND PROVOCATEUR: Throughout the process, we encourage courageous conversations, diving deep into critical issues and opening windows to stimulate bold and breakthrough ideas.

EMPOWERING LEADERS: When leaders engage in building a company’s way forward, impact and learning create a ripple effect, enabling greater traction, ownership and better execution.

CHALLENGING PERSPECTIVES:

Utilizing our pool of multidisciplinary faculty and expert teams, we provide specific input and advice grounded on research and experience.

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HOW WE CREATE IMPACT

Client Story: 10 billion Euro industry leader under threat

A global industry leader was facing slowing growth in a fast-growing segment. Our work began with extensive interviews and workshops around the world, to listen to the organization and develop a shared understanding of the barriers preventing growth and opportunities to explore. Those findings not only challenged the business, but they also challenged the leadership teamand their individual and collective ways of working. Following that analysis, the leadership teamcollectively identified topics to address across two time-horizons. As a first step, they defined four primary priorities to strengthen the foundation and accelerate growth where there wasmarket growth today.

As a second step, they also identified four longer-term priorities to shape and lead the future.

Priorities to strengthen the foundation and accelerate current growth

Longer-termpriorities identified to shape and lead the future

Redefine customer-centricity, data-backed strategies and platforms to identify and respond to emerging needs and pain points Shift the business’ center of gravity to leverage scale in data, expertise and relationships to build futuremarket leadership

Redefine sustainability as a source of growth and impact at the center of strategy, not on the fringes Challenge innovation by understanding trends for disrupting disruption in preparing for the future

Rethink and optimize the current asset utilizationmodel in targeted areas, to free up significant resources to focus on the future Empower newand differentiated business models to reflect the evolving demands of the business, as opposed to trapping them in standardmodels of the past

Expand the role of rapidly developing economies as a growth engine for the future, not new salesmarkets for standardized global products Rethink digital beyond a sales channel to focus on deepening relationships with customers

For all eight priorities, under the sponsorship of leadership, teams explored topics by visiting outside companies leading in each field and through facilitatedworkshops to discuss and build shared insights and implications for them. Combining an outside-in and inside-out perspective, teams developed concrete recommendations for constructing a collective agenda for the business.

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IMD Pathfinder ®

OUR CLIENTS’ PERSPECTIVE

One of the greatest things about the strategy process is that we have engaged a lot of people in this journey across the organization and there has been a strong desire to be a part of and contribute to that. This strategy is something that we as a team and as a company own and we’re going to make it happen.

MAGNUS AHLQVIST

CEO | Securitas

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IMD Pathfinder ®

THOUGHT LEADERSHIP Discover a selection of articles from our team.

Leaders need to think hard how to make

The power of divergent thinking lies in expanding the areas of choice beyond what is being done today, and to build concrete options for a company to remain relevant and succeed in the future.

purpose central to their strategy.

Put Purpose at the Core of Your Strategy

Power of divergent thinking

BY PROFESSOR THOMASW. MALNIGHT, IVY BUCHE ANDCHARLES DHANARAJ

BY PROFESSOR THOMASW. MALNIGHT, IVY BUCHE AND VICTORIAKEMANIAN

Purpose is oftenmentioned as a lever to create organizational alignment and boost employee

Tomanage for tomorrowwith a “leader” mindset, executives need to expand the areas of choice and shape the strategic options for the company going forward. For this, they must adopt a learning attitude and explicitly challenge themselves to step out of their comfort zone. The benefit of divergent thinking is that it encourages people to think frommultiple perspectives to open theoretically limitless options, followed by sense-making, ultimately resulting inmore innovative solutions or breakthrough possibilities to address the challenge at hand.

engagement. However, according to research into the key strategies of many high-growth companies, purpose has become a core success factor of their strategy.

Purpose plays two important strategic roles:

• It helps enable companies to redefine their playingfield, propelling themto expand into high-growth areas.

Readmore on the power of purpose in HBR’s article by our Business Transformation team

Readmore on the power of divergent thinking in IMD’s article by our Business Transformation team

• It allows companies to reshape their value propositionby developing innovativenew products, services, andbusinessmodels.

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IMD Pathfinder ®

THIS IS THE INSTITUTE FOR MANAGEMENT DEVELOPMENT (IMD)

Founded by business executives for business executives, we develop leaders who transformorganizations and contribute to society.

As a not-for-profit, academic institution with Swiss roots and global reach, we support your organization’s transformational efforts, by helping you develop the strategy, accelerate the execution and build critical capabilities.

IMD NEXUS PARTNER PLATFORM IN CONTINUOUS LEARNING, ADVISORY AND IMPACT

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IMD thrives at the epicenter of one of the world’s most innovative nations. IMD: Swiss roots, international reach Known as the health, wealth and technological valley, the Lake Geneva area is home to world-renowned international, technological and research institutions such as the United Nations, CERN (center of scientific research), EPFL (technical university), ECAL (design school), theWorld Economic Forum, the International Committee of the Red Cross and the International Olympic Committee. IMD is located in Lausanne, known as “the Olympic capital”. The city nestles between hills and vineyards and the shores of Lake Geneva. It is only 40minutes by road or rail fromGeneva International Airport.

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*All IMD programs, custom or open, integrate technology-mediated interactions.

Talk to us about transforming your business with IMD: +41 21 618 01 11 pathfinder @ imd.org

A selection of the organizations that have chosen IMD as part of their transformation journey

www.imd.org/pathfinder