First, build up agility to sense threats and move quickly to avoid their impact.

2 3

Second, develop robustness to minimize the damage when impact is inevitable.

Third, strengthen resilience to quickly respond to events by proactively adjusting your operating model.


revenue diversification, and excess inventory management can become strengths rather than weaknesses. In addition, digital tools shocks by enhancing one’s sensing capabilities, and promoting learning as well as modularizing resources, including human capital. The most valuable people in a crisis are not the deep subject and technologies can improve resilience to

matter experts, however, but people who are versatile enough to change roles.

WHAT IS YOUR SOLUTION? Tackling these macro events will require agility, robustness, and resilience. Successful organizations will need to be able to combine these vital capabilities and apply them at will. Each requires a different strategy, some of which are counterintuitive. For example, in a crisis, seeming inefficiencies like dual-sourcing arrangements,

6 PRINCIPLES TO BUILD YOUR COMPANY’S STRATEGIC AGILITY By Michael Wade, Amit Joshi, and Elizabeth A Teracino (Harvard Business Review, 2 September, 2021)



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