COMPETITIVE ADVANTAGE IN THE DIGITAL AGE A firm’s continued focus on products, value chains, and industry structure for finding competitive advantage leaves them short-sighted and unable to benefit from the full value that modern digital technologies provide. Q&A →Digital WHAT IS YOUR HOT TOPIC? In the modern economy, a new model for competitive strategy is emerging - one rooted in data and digital ecosystems. Once, legacy firms focused their competitive strategy on products and industries but this approach is now becoming obsolete. WHY DOES THIS MATTER NOW?

Legacy firms must embrace a new paradigm for competitive strategy - or risk obsolescence.

MOHAN SUBRAMANIAM Professor of Strategy and Digital Transformation



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