IMD OWP22 PostEvent Report

Q&A BECOMING AN ALIEN: UNLOCK YOUR CREATIVITY → Innovation WHAT IS YOURHOT TOPIC? Why do innovators often struggle to deliver truly breakthrough solutions? How can you drive your creativity and innovation? How can digital tools fuel and facilitate your search for creative solutions? WHYDOES IT MATTERNOW? Creative thinking—so prized in business and coveted across a spectrum of industries and disciplines—remains elusive on a broad scale. Even as terms like “ideation”, “pivot” and “user-centered” have entered the business lexicon, unconventional thinking and breakthrough ideas are still maddeningly difficult to summon.

Executives often remain prisoners to established assumptions, and a corporate immune system often kills radical ideas that emerge because they clash with the proven, existing way of doing things.

How do people come up with truly original ideas? Here’s a five-step guide to help you and your teams tap into your creative spirit.

CYRIL BOUQUET Professor of Innovation and Strategy

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