IMD-OWP22-PostEvent-Report-V11[8]

Q&A ALIGNING GROWTH AND PERFORMANCE →Strategy WHAT IS YOURHOT TOPIC? Every company wants to grow while also improving or at least maintaining its financial performance metrics. WHYDOES IT MATTERNOW? We must recognize that “to grow” can mean rather different things for different companies, as some decide to grow slower than their potential to preserve some distinctive traits of their value proposition.

How can your company expand its business while also driving financial performance? It might not always be the best approach to seek to maximize growth and performance at the same time.

NICCOLÒ PISANI Professor of Strategy and International Business

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