IMD-OWP22-PostEvent-Report-V11[8]

Q&A REBUILDING → Innovation WHAT IS YOURHOT TOPIC? How to respond to threats (some predictable, others unpredictable) in an increasingly turbulent and volatile world. WHYDOES IT MATTERNOW? Because of the pandemic, many people have become concerned about rare and devastating events like the COVID-19 pandemic (so-called black swans). However, many

conflicts, price inflation, global economic recession, natural disasters linked to global heating, and cyber- security events. Despite a scary prognosis for the near-term future, both black swans and grey rhinos can be proactively managed.

threats and disruptions are easier to predict than most people imagine - they are literally all around us. Yet, we tend to overlook them as they don’t bother us most of the time. We refer to these kinds of threats as grey rhinos, and examples include geo-political

ORGANIZATIONS TO BE RESILIENT

Companies should focus on “grey rhinos” and “black swans” to navigate future disruption.

MICHAEL WADE Professor of Innovation and Strategy

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