IMD-OWP22-PostEvent-Report-V11[8]

→ Innovation

ACTION POINTS

1

Understand your value proposition.

2 3

Clarify if anyone cares.

If yes, double down and grow. If maybe, see if there is a different way of getting there with the same value proposition. If not, pivot.

RECOMMENDED READING

WHAT IS YOUR SOLUTION? Set aside your passion, and clinically try to understand if there is a customer that values what you are building, is in a growing market, and is willing to pay for it. Fall in love with solving the customer’s problem, not in selling your solution, and certainly not in disrupting an industry. If you do the first really, really well, you will do the second, and quite possibly the third.

CROSSING THE CHASM: MARKETINGAND SELLING DISRUPTIVE PRODUCTS TO MAINSTREAMCUSTOMERS Geoffrey Moore (Harper Business, January 2014) FINDING THE RIGHT JOB FOR YOURPRODUCT Clayton Christiansen (MIT Sloan Management Review, Spring 2007)

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