IMD-OWP22-PostEvent-Report-V11[8]

Q&A HOW TO INNOVATE AND COLLABORATE → Innovation WHAT IS YOURHOT TOPIC? How can we respond more effectively to disruption by fostering a culture of innovation biased towards action? How can we jumpstart innovation and organizational change? WHYDOES IT MATTERNOW? While the pandemic sent global uncertainty soaring to record levels in 2020, uncertainty has in fact been trending upwards for decades. The concept of VUCA – used

to describe the volatile, uncertain, complex, and ambiguous nature of the global economy – has been influencing the role of leadership for decades, but there has been limited help for executives to directly address and overcome it.

Faced with a “VUCA” world, companies and executives must embrace innovation and ecosystem collaboration to drive change and value creation.

LOUISE MUHDI Professor of Innovation and Strategy

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