IMD-OWP22-PostEvent-Report-V11[8]

→Sustainability

KEYNOTE

PURPOSE FUELED BY SUSTAINABILITY: THE ONLY PACKAGE FOR FUTURE SUCCESS

Sustainability must take center stage in any company’s purpose and CEOs should make big bets on the future to give their organizations the best chance of success, says Tetra Pak CEO Adolfo Orive, offering four leadership traits to drive sustainability- led transformations in a disruptive world.

Keynote highlights

This demands a change in mindset for many CEOs and companies, Adolfo Orive told participants in IMD’s Orchestrating Winning Performance program in his keynote address: to stop seeing sustainability and economic success as a trade-off between conflicting goals, and to see them as necessary and complementary factors in today’s world.

“Sustainability cannot be part of the agenda. It has to be the agenda,” he said. “It doesn’t matter which industry you are in, what type of business you are, who are your customers; sustainability is the agenda that needs to be part of your purpose and part of what you do every day.” He explored five key themes that inform his approach to driving the world’s leading food processing and packaging solutions company as it faces up to the challenges in the industry, such as climate change, circularity, and food insecurity.

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