IMD-OWP22-PostEvent-Report-V11[8]

KEYNOTE

CARE FOR YOUR WORKFORCE AND COMMUNITIES TO NURTURE A SUSTAINABLE BUSINESS

Rosario Bazán has cultivated a blooming agribusiness, empowered women, and uplifted communities in Peru on the principle of shared value. It’s more important than ever now, she says, for companies to prioritize the prosperity and wellbeing of their employees and communities as much as profits to grow a sustainable business.

Keynote highlights

In her OWP keynote, the trailblazing Peruvian entrepreneur drew lessons for executives from her experience of building Danper up from an asparagus processing plant to a highly successful social impact business, arguing that companies have little choice today but to deliver benefits for all of their stakeholders to drive continued competitiveness. “Nowadays, more than ever before, in this very complex global situation, I believe it is mandatory that our personal values, principles, and purpose go beyond economic profit and go beyond our own individual interests, in order to generate real progress and social peace in our society,” Bazán told OWP participants.

“One of our main challenges as business leaders is to make inclusive growth happen within our businesses and beyond them, generating continuous progress and social peace in our societies,” she added. With internationally popular products ranging from organic quinoa and healthy ready meals to fruits and sauces such as pesto, Danper is built on a concept of shared value, which places people, the environment, and local communities on a par with corporate profit.

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