IMD-OWP22-PostEvent-Report-V11[8]

Q&A TURNING STRATEGY INTO SUCCESS →Strategy WHAT IS YOURHOT TOPIC? One of the greatest challenges that companies face is in getting their strategy implemented well and thus turning their strategic initiatives into an organizational success. WHYDOES IT MATTERNOW? Strategy execution matters because often companies struggle to transform their strategic plans into a successful reality for the company. Companies can have the finest understanding of their competitive environment and come out

with the right strategy to stay ahead of their rivals. Yet, they don’t manage to execute that strategy well, their superior understanding of competitive dynamics won’t be of any help to secure their future success.

A great strategy is no good if you cannot implement it to help your company become more successful.

NICCOLÒ PISANI Professor of Strategy and International Business

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