IMD Annual Report 2021

Learning 100

Pathfinder impact “The magic happened”

Video

The BTI team worked with the Straumann Group, one of the global leaders in esthetic dentistry, to help it shape the strategic direction of the organization, by empowering people and engaging the executive team. The Straumann Group understood that, in an external environment that was starting to change, what had led it to the top might not lead it to future success. To stay ahead of market trends and shape the future of their company, the leadership team partnered with IMD on a Pathfinder® journey. The aim was to listen to the organization, explore themes relevant for the future of the business, and shape the strategic direction. The journey consisted of four stages (diagnostics, divergence, convergence and acceleration) over the course of 16 months. It involved working with the executive team and six teams of senior leaders from across regions and business areas, overall engaging 150 employees in the organization. The journey resulted in an evolved strategic direction for the Group, a united leadership team as owner of the strategic direction, and an engaged and energized organization. Read the client story here.

Pathfinder journey with Straumann Group

“Going through the process helped all of us to become clearer about what our aspiration could be, what themes we needed to work on, howmuch of this was related to our core and how much of it was new, what was needed to make it happen, and howwe should make sure to maintain the innovation and the investment needed while financing everything else.” GILBERT ACHERMANN CHAIRMAN OF THE BOARD, STRAUMANN GROUP