IMD Annual Report 2021

99 Learning

The IMD Pathfinder® journey

This high-value project involved work with the C-suite, the client’s strategy office and 25 senior executives, successfully delivered by six IMD faculty and four staff. In a pandemic-stricken world, IMD created impact by enabling the client to frame and embed purpose at the core of its business. Another highlight of the year was a successful intervention with the 10-member C-suite of a repeat client, a B2B services company, which features among the top three global players in its industry. Previously, in 2018-19, BTI had worked with them to help create Strategy 2023. In 2021, the client came back to IMD for an objective assessment of their progress through a rigorous diagnostic. Upon conclusion of the diagnostic, the BTI team brought the entire C-suite together to identify execution gaps and create priorities for accelerating strategy implementation in order to achieve 2023 targets as communicated to the market. The client’s trust in IMD is evidenced through its new commitment to a capability development program on digitalization with a broader group of executives in 2022. Client feedback from journeys conducted from 2019 through 2021 show IMD Pathfinder® journeys have contributed to: i) creating strategic alignment; ii) adopting an outside-in approach to exploration and learning; and iii) transforming behaviors and ways of working across the organization.

“We wanted to have IMD as a partner for two important reasons. The first was to help us with the approach, facilitating it and guiding our leaders in asking the right questions so that we develop our own answers. And the second was the academic rigor and quality of insights that the IMD faculty brought to us, challenging our teams to think broader.”

GUILLAUME DANIELLOT CEO, STRAUMANN GROUP