IMD Annual Report 2021

Learning 98

IMD Pathfinder®: Business Transformation Initiative

IMD deploys the strength of its thought leadership and expertise in executive education into advisory activities, helping clients address strategic growth and transformation opportunities. One of its advisory value propositions, IMD Pathfinder®, supports CEOs and senior executives todeliver todayand shape the future.

Highlights from 2021 IMD Pathfinder®, continued to consolidate in 2021, successfully completing journeys with new and existing clients. The Business Transformation Initiative (BTI) saw increased client interest in formulating and activating corporate purpose across projects. Building on in-house expertise and thought leadership, BTI strengthened its work in this area, innovating on its approach and tools. Furthermore, the team reinforced its analytical and delivery capability, engaging an extended group of faculty and project team. A key purpose related project that the team worked on was a nine-month journey with a US-based insurance company which ranks among the top 10 players in the country. The two-pronged mandate was to help the company develop its new corporate purpose, and to work with teams to define how it would influence strategic elements such as business models, customer centricity, disruptive innovation, digital/data platforms, and stakeholder management.

IMD Pathfinder® is based on a pedagogy developed over years of working with CEOs and senior teams worldwide. The four building blocks include: i) a rigorous diagnostic of the current state of the business; ii) develop diverging perspectives through deep and wide organizational engagement; iii) converge on a shared strategic agenda; and iv) enable acceleration. As opposed to providing clients with pre-determined solutions, IMD Pathfinder® harnesses the collective expertise of the organization, empowering executives to create their own solutions. IMD acts as an advisor, topic expert and provocateur to the CEO, C-suite and senior teams.