IMD Annual Report 2021

Learning 92

Custom programs

IMD designs and delivers high-impact customized learning journeys through classroom, virtual liVe and online learning experiences, coaching, discovery expeditions, innovation interventions, mega dives and experiential leadership exercises.

As the trusted learning partner of choice for ambitious individuals and organizations, IMD tailors learning journeys for individuals up to thousands of participants, delivered in the location of choice. With the client, the business school accelerates strategy implementation and drives change through a unique methodology and award-winning faculty – building the individual and organizational capabilities needed to be successful today, while preparing for the future and contributing to society. In a strong sign of global demand for IMD’s world- leading approach, custom programs recorded the third annual highest revenues on record, despite the ongoing challenges of the pandemic. The team also increased significantly its win rate for new business. Building on innovation The investment in technological and pedagogical innovations that helped to maintain continuity and deliver impactful programs through 2020 laid the foundations, in 2021, for a strong and differentiated offering, which was leveraged to great effect throughout the year. IMD’s tried and tested combination of technology- mediated interventions and face-to-face components resonated extremely well with clients and contributed to significant new business in a tough environment. Technology made it possible to tailor programs to

individual needs, even as part of a cohort, as well as cascading insights to a wider audience in a cost- effective way. In 2021, IMD delivered custom programs that leveraged asynchronous and synchronous virtual sessions and program modules with in-person experiences to create highly personalized, dynamic and impactful learning journeys. “Standardize more to customize more” The team innovated further in 2021, launching video and podcast series across its custom programs and sharing content from IMD’s new knowledge hub - I by IMD - to enrich learning experiences with relevant, practical and high-quality insights. This nimble and informed approach of “standardizing more to be able to customize more” built on the observation that there are some parts of the IMD offering that all clients need and other areas where customization is critical to create more targeted, cost effective impact.