IMD Annual Report 2021

53 Faculty and Research

Highlights

Center expertise contributed to two books in 2021. Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation by Michael Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser, and ALIEN Thinking: How to Bring Your Breakthrough Ideas to Life by Cyril Bouquet, Jean- Louis Barsoux and Michael Wade. The article by the ALIEN Thinking authors, “Overcoming the Psychological Hurdles to Innovation”, was published in the November- December issue of the Harvard Business Review. Surveying more than 1,200 business leaders around the world, the 2021 version of the Digital Vortex report delved into the topic of digital disruption in a world transformed by the COVID-19 pandemic. The center established an ongoing research project examining corporate digital responsibility to better understand how digitization, ethics and sustainability will impact organizations. Outreach With the support of Professor of Strategy and Digital Transformation Didier Bonnet, the center accelerated its outreach efforts to engage with a wide range of stakeholders, including the delivery of dozens of presentations to policymakers, media and the business world. The center curated a successful Digital Leader Summit in September 2021 and launched the Digital Leader Circle in December, which brings together influential digital experts from the corporate world every quarter for knowledge sharing and learning. A new triannual newsletter on digital thought leadership was distributed to consenting IMD alumni, with two editions delivered in 2021, and a new-look center website went live, showcasing all of IMD’s digital research.

2

books

FT50 article

1

non-FT50 academic articles

3

non-FT50 practitioner and media articles

32

I by IMD articles

12

Digital Vortex report

1

podcast series

1

presentations

40+