IMD Annual Report 2021

Faculty and Research 52

Global Center for Digital Business Transformation The Global Center for Digital Business Transformation provides fresh insights and evidence-based advice to help organizations successfully navigate their digital transformation journeys. Established in 2015, the center is a pioneer in best practice research on digital transformation. In 2021, in recognition of his contribution to the field, center Director Michael Wade was inducted into the Swiss Digital Shapers Hall of Fame.

Year in review

“We challenge the ideas that shape tomorrow’s digital landscape by building, testing and publishing practical and applied frameworks. These frameworks are based on data-driven insights from our interactions with thousands of executives a year.” MICHAEL WADE, PROFESSOR OF INNOVATION AND STRATEGY, DIRECTOR OF THE GLOBAL CENTER FOR DIGITAL BUSINESS TRANSFORMATION

Programs In 2021, the center continued to deliver its cutting- edge suite of programs across a variety of face-to- face and virtual formats, including Leading Digital Business Transformation, Digital Execution and the pioneering Digital Transformation Sprint. Research In 2021, the center shifted its focus towards more high-quality academic research, targeting FT50 journals. It added a new Research Fellow, Lazaros Goutas, and launched a research collaboration with the Swiss Digital Initiative, focused on corporate digital responsibility.