IMD Annual Report 2021

39 Faculty and Research

I by IMD

I by IMD in numbers

IMD launched a new knowledge hub and magazine, I by IMD, in 2021. The platform and topic-focused quarterly magazine brings together diverse voices through text and audio articles, video interviews, infographics and podcasts to offer actionable and inspiring insights across the full spectrum of challenges and opportunities facing business leaders today. This digital and print hub attracted more than 120,000 users in its first year, boosted by content sharing across social media networks such as LinkedIn. 5,000 copies of its quarterly magazine were distributed, and the platform was leveraged as part of the offering to NEXUS partners, with tailored newsletters and content enhancing learning journeys and deepening impact. Amplifying the IMD voice Produced in-house by the IMD communications team, under the guidance of an editorial board, I by IMD offers the institute’s faculty, researchers, executives in residence and executive coaches the opportunity to publish timely, thought- provoking content, while also drawing on the knowledge and experiences of external experts and business leaders. Among the most popular highlights of the year, the CEO Dialogue Series, presented by IMD President Jean-François Manzoni on the I by IMD platform, featured in-depth multimedia interviews with 12 top executives in 2021, exploring insights from the challenges of leadership through a news-focused lens. Guest CEOs included AstraZeneca’s Pascal Soriot, Nestlé’s Mark Schneider and the Adecco Group’s Alain Dehaze. This influential interview series attracted 12,700 podcast plays.

400+

items published

users

120k+

social impressions

260k+

15

CEO interviews

4

print magazines