IMD Annual Report 2021

35 Faculty and Research

Bestselling cases by IMD faculty (The Case Centre)

ECOALF: Because There Is No Planet B

BENOÎT LELEUX THOMAS BROCHIER

Value Selling at SKF Service (A): Tough Buyer Confronts Strategy

KAMRAN KASHANI AIMÉE DUBRULE

Reinventing Nespresso? The Challenges of a Market Leader Under Attack

Professor of Leadership Katharina Lange

Unilever Tea (A): Revitalizing Lipton’s Supply Chain

Colgate- Palmolive: Cleopatra SANDRA VANDERMERWE J. CARTER POWIS

KAMRAN KASHANI DOMINIQUE TURPIN FANG LIU

RALF SEIFERT HEIDI STREBEL AILEEN IONESCU-SOMERS TANIA BRAGA

Michelin Fleet Solutions: From Selling Tires to Selling Kilometers

Patagonia’s Sustainability Strategy: Don’t Buy Our Products

adidas: How to Keep Running Fast in a Post- COVID-19 World?

CHLOE RENAULT FRÉDÉRIC DALSACE WOLFGANG ULAGA

FRANCISCO SZEKELY ZAHIR DOSSA

NICCOLÒ PISANI ORNELLA LUPOI