IMD Annual Report 2021

33 Faculty and Research

Cases

The value and quality of IMD’s case work was again recognized globally as, for the first time in 2021, six faculty members featured in The Case Centre’s Top 50 Bestselling Case Authors of 2020/21. Eight IMD cases also made the centre’s 2021 best seller list, with “ECOALF: Because There Is No Planet B” by Stephan Schmidheiny Professor of Entrepreneurship and Finance Benoît Leleux and Thomas Brochier featuring as the bestselling case of the year. Dentsu Chaired Professor of Marketing Dominique Turpin won the Bringing Technology to Market category in the 2020 EFMD Case Writing Competition for his co-authored case “SAM 100: Will Construction Robotics Disrupt the US Bricklaying Industry?” “My co-authors and I are delighted to have been recognized for our collective work on the SAM100. Our winning case illustrates how new technology can revolutionize markets even in so-called ‘conservative’ industries such as construction, and reinforces the idea that no industry is immune from disruption.” DOMINIQUE TURPIN DENTSU CHAIRED PROFESSOR OF MARKETING

IMD’s unique position at the intersection of business, practice and academia and close interactions with top executives across a range of sectors continued to provide fertile ground for impactful and in-demand case writing. The consistently high quality and global reputation of IMD’s case output led to a record volume of sales of its cases around the world, with demand increasing by more than 25% compared to previous years. Top business schools, universities and companies from more than 120 countries bought 200,338 cases across the year, while IMD faculty produced a further 53 cases and a wealth of support material such as videos and presentations.

Highlights

53

cases

200,338 cases sold in 120+ countries – a record high

200k+

+25% case sales on previous years

+25%