IMD Annual Report 2021

Special features 16

The broadcast studio

Reaching more people for deeper impact The well-orchestrated use of appropriate technology allows for the cascading of impactful learning experiences across organizations, time zones, silos and hierarchies. Executive education is no longer limited to those individuals within a company that can justify the investment in travel and accommodation, and time away from the office. “Technology allows us to go deeper into organizations and to reach more people whose IMD has invested in an in-house production studio, which enables faculty to create broadcast quality video and podcast material for use in blended, virtual or online programs and for engagement

with the IMD community. A self-recording booth makes it easy for faculty to record engaging content with or without the support of IMD’s expert production team.

locations or organizational rank have, in the past, created obstacles to participation, such as the cost of travel,” said Leclezio. “Our contribution to society as a whole has been broadened through our ability to reach levels in organizations that previously we did not get to,” he said. Indeed, a greater number of participants from organizations across Africa and other emerging markets around the world were able to access IMD expertise through liVe virtual programs in 2021.