IMD Annual Report 2021

Regional spotlight 102

South East Asia and Oceania

IMD South East Asia and Oceania (SEA) is in the second year of its transformation, focused on growing its impact on organizations in the region. To deliver on this promise, the organization continued to deepen its country-based strategy to reach the largest organizations in every country it serves, developed new strategic talent management offerings, and grew its team of faculty and staff. Combined, these efforts allowed the team to generate more revenue from custom programs in 2021 than in 2019.

Country-based sales strategy IMD SEA approaches every country in the region as a separate market served by dedicated business development experts. In each market, the team identifies at least 20 companies where it believes IMD can have the largest impact, studies their transformation needs, and then provides them with a tailored solution. This disciplined approach allowed IMD to grow in markets where it is well known and markets with less presence. In Thailand, IMD continued to engage with Siam Commercial Bank and dtac. In Malaysia, the client list featured long-term leadership development engagements with Telekom Malaysia and an ESG implementation program with Maybank. In Singapore, the team engaged with GIC, OCBC, and Sumitomo Mitsui, while in Indonesia, IMD continued to deepen its engagement with Bank Mandiri, Bank Danamon and Adira Finance. In the Philippines, the focus was on working with Globe as well as its subsidiaries.

“South East Asia andOceania comprises manymarkets, each with different ownership structures, development needs, and budgets. Our approach recognizes these differences and provides our customers with a very customized solution, which allows us to grow across many countries.” MISIEK PISKORSKI DEAN OF IMD SOUTH EAST ASIA AND OCEANIA