IMD Annual Report 2019

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IMPACT STORY Q&A - Peru Discovery Expedition

What was a key takeaway from the Discovery Expedition? It was an opportunity for us to clarify the buzzwords that we hear all the time, like sustainability, impact and impact investing. We explored the differences between these concepts and their actual realities. What were some of the highlights of the visit? Professor Vanina Farber put together an amazing line-up of speakers. The speakers addressed topics from the most macro level to the most micro level. What message would you convey to other EMBAs preparing for this journey in the future? The Expedition is incredibly special because you will invest time and energy in thinking about how to balance profit-making and social and environmental impact. It’s all about thinking about purpose in business.

Hermance de Bastide Head of Multilateral Affairs I Pernod Ricard