IMD Annual Report 2019

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IMD ANNUAL REPORT 2019

The IMD-Cisco Global Center for Digital Business Transformation (DBT Center) provides world-leading research and analysis on digital business transformation, preparing executives to take advantage of digital opportunities and manage digital threats.

The emphasis of our research shifted in 2019. In prior years, we focused on understanding the dynamics of digital disruption – how disruptors disrupt traditional companies and industries and how incumbents can shape strategic responses to disruption. In 2019, we placed a lot more focus on the execution and implementation challenges of digital transformation. Many of our clients are in the middle of a digital transformation and are struggling to achieve their objectives. Our book, Orchestrating Transformation, focused on execution, but we also conducted research on digital governance, digital leadership, and managing digital hype. This focus on addressing the practical challenges of digital transformation will continue in 2020. In a final note, we welcomed a new colleague to the DBT Center team in 2019. Tomoko Yokoi joined us following a successful career in marketing and communications and an MBA from IMD.” Michael Wade Director, IMD-Cisco Global Center for Digital Business Transformation Professor of Innovation and Strategy