IMD Annual Report 2019

133

IMPACT STORY: SHELL

Unleashing the power of analytics

IMD and Shell co-created a blended program to build awareness, confidence and capabilities in the use of digital analytics as a tool to drive business outcomes. Shell general managers from around the world participated in a three-month online learning program that addressed the Internet of things, digital platforms and digital strategy. The online modules were further deepened through face-to- face sessions. The design was primarily focused on how to increase commercial output, for which Shell has already seen measurable direct attribution as a result of the program. The structure that we’ve got has given me new insights on how I could think about digital in my own business. I wasn’t expecting such a big change in my mindset.”

After this program, I started to feel more comfortable in terms of a digital strategy.”

Sabrina Qu GM, Marketing, China, Shell

Our leaders are digital immigrants, they’re not digital natives - the program is about giving them the confidence to try new things to learn from that and have fun in modernizing both employee and customer experience.”

Matthew Kimball VP, HR, Global Commercial, Shell

Raman Ojha GM Lubricants, India, Shell