IMD Annual Report 2019

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IMD ANNUAL REPORT 2019

IMD continued to receive external recognition for its online programs, including the Brandon Hall Silver award in the “Best Unique or Innovative Learning and Development Program” category for its online program with Heineken.

IMPACT STORY: HEINEKEN

Winning supply chain battles

‘The E2E SC Leader program was organized as part of an excellent collaboration between IMD and Heineken. We were able to combine digital, finance, marketing, and value management as well as leadership into one consistent seven-week online program. It was a challenging as well as an inspirational experience. We are excited to begin to apply the learnings from the program.” Onno Snip Manager Global Supply Chain Capability I Heineken Supply Chain B.V. improved, enabling everyone to “speak the same language” and helping to stimulate collaboration. Learnings were then applied to the different business contexts each individual worked in. Further follow-ups were planned via regional conferences and communication.

Using a truly customized approach, IMD and Heineken co-created a unique blended leadership development journey for 172 participants, mixing face-to-face learning with a seven-week online program based on inputs from Heineken’s leaders, company strategy and future trends. This journey was developed around established must-win battles for Heineken’s supply chain strategy. The program consisted of a face-to-face kick-off session on supply chain management followed by seven online units in four domains: business agility and strategy execution, finance and value creation, impact and influence and leading change. Throughout the program, participants benefited from one-to-one business and leadership coaching along with collaborative group and peer-to-peer assignments. Participants worked closely together on the same topics and learned the best ways to apply their new knowledge to their specific areas of work. The communication between participants