IMD Annual Report 2019

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IMD ANNUAL REPORT 2019

IMD’s partnership with OCP First, faculty and experts from IMD undertook a deep diagnostic exercise to understand OCP’s organization and strategic intent to move to the next S-curve. Through meetings, site visits and interviews with top management, IMD produced a diagnostic report which led to a focus on three areas: identifying and accelerating new strategic priorities, a new operating model and talent development.

As part of the strategy work, IMD mapped and analyzed ongoing strategic initiatives from a bank of internal ideas, and helped to put in place a list of priorities to advise on ‘big bets’ that could drive future revenue.

OCP Transformation Journey: Advisory services, Education program and Train the Trainer, Content creation

Diagnosis

Frame the challenge

Focus

Implement & Engage

At the same time, IMD advised on areas such as organizational design and regional go-to-market strategies as well as helping OCP build a new purpose around sustainable solutions for farming that would shape and drive its entire operations.

Finally, executive education learning journeys were designed and delivered to attract and train the talent - through the customized Beyond Program - that will fuel OCP’s current and future transformation.

Areas of interventions

STRATEGY Mapping and consolidating strategic initiatives Actively pushing big bets that will generate the revenue of tomorrow

ORGANIZATION Scenarios for organization design Act as neutral advisor Think through implications of options

EXECUTION Regional go-to-market strategies

EDUCATION Design and deliver Beyond Program targeting new talent from Moroccan diaspora and OCP

CULTURE ARCHITECT Contribute to building of collective ambition