IMD Annual Report 2019

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IMD ANNUAL REPORT 2019

SPOTLIGHT: OCP

Leading transformation to feed the world

Introduction In a deeply complex and uncertain global economic environment, risk is probability but knowledge is power. Large organizations are seeking knowledge- based expert support to undergo transformation journeys that will help them to learn to anticipate, adapt to and navigate the future. IMD is ideally placed to support these transformations through a unique and pioneering combination of its executive education programs and academic expertise, deep knowledge of business, advisory services and proven track record in providing flexible, customized solutions that can be co-created specifically for client needs. Moroccan-based global company OCP Group, which employs over 20,000 people, partnered with IMD to extend its strategic focus and develop the talent it needs to drive its transformation from a traditional mining and chemicals company providing phosphate rocks, phosphoric acid and fertilizers into an innovative, customer-centric and diversified organization. OCP’s goal is to provide farmers with fertility solutions to sustainably feed a growing populationwhile, at the same time, making the best use of its phosphate resource, and beyond.