Good - But good enough?

Are the people running Swiss companies good strategists, or are they more tacticians? The Swiss think things through from the inside out. I don’t see big Silicon Valley successes very often. The startup scene here, for which IMD also provides support, is more down-to-earth, but also much more stable, with less volatility than one finds in the USA. What is the worst-case scenario for you in this coronavirus crisis? Cases of COVID-19 skyrocketing to the level that you would actually have to close down again to take the pressure off the healthcare systems in order for the situation to remain manageable – in that respect, a second lockdown would be highly problematic for the economy. And what’s the best-case scenario? Being able to stop the spread, a comprehensive vaccine becoming available, and the emergence of a ‘new normal’. That’s what most companies are assuming. You can’t plan for a state of permanent emergency. One last question: how satisfied are you overall with the result of SEF.Interactive? SEF.Interactive and the SEF in and of itself are very impressive. The ability to bring decision-makers together and have an open dialogue in which people share, comment, and listen is a very strong basis on which to achieve mores. This is also very much in keeping with the Swiss way of doing things and would not be possible in many other countries. It’s been great!

“We have to be much more responsive to our costumers’ needs”

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