Empowering Africa's tomorrow, together

Empowering Africa’s tomorrow, together… one story at a time

Jeanett Modise, Absa Chief People Officer

Absa purpose As a financial institution we empower and enable – from investing in our colleagues to uplifting our communities and enabling our clients’ ambitions.

Empowering is active; every moment, walking together as partners. We unlock opportunities for our clients through imagination, energy, and passion, and finding innovative solutions. Empowering ensures we invest in people and their capabilities. Our heartbeat is African. We are committed to a Pan-African presence and contribution. We cherish our home: we care for it and we invest in it. We feel a sense of well-being and warmth. Africa is a home we are proud of. It is the continent of our birth more than 100 years ago. We value our heritage and embrace the challenge of reimagining a better tomorrow – for our colleagues, our clients, and our communities. We know that every action we take has a consequence for a meaningful tomorrow. We relentlessly deliver on our commitments today with a long-term mindset through good times and bad.

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