Empowering Africa's tomorrow, together

The Amplify program is for seasoned senior managerial talent at Absa, who are looking to amplify the impact of their leadership. And making an impact is exactly what Ntombela has been doing with his home loans revolution in KwaZulu-Natal. “Two months into joining the Amplify program I was shortlisted for a promotion to a better position. Thanks to the Amplify program going into the interview I had that confidence and ability to express that belief in myself that has always oozed out naturally. I got the job and would like to believe I’ve done great things in that space in making the role my own, while being innovative, crazy and colorful,” says Ntombela. In his new role, his team manages the 70 ABSA branches in KwaZulu Natal that deals with home loans. Understanding that home loans is not an “everyday product”, and that branch staff are consumed from Monday to Friday working mainly on servicing customers with transactional and cheque accounts, he knew he somehow needed to make home loans stand out from the crowd and the clutter. “I introduced ‘Homie Wednesdays’ in KwaZulu-Natal and ensured that every Wednesday at morning branch meetings in the region the focus is on home loans and on how we can better promote our home loan products. Every Wednesday everyone with an Absa phone posts a ‘Homie Wednesdays’ WhatsApp status, promoting our home loan products and 17